Back to insights

Impacts of changing technology priorities on hiring - Australian IT sector in 2024

The Australian IT sector is experiencing a significant transformation in hiring trends. The government's continued support for digital transformation and technology startups has traditionally fuelled growth in this sector. However, economic fluctuations, global market trends, and the rapid evolution of technology are reshaping the demand for IT skills. As industries across the country increasingly integrate digital solutions, the demand for specialised IT professionals is becoming more pronounced. This evolving scenario places a unique demand on industry leaders to strategically align their workforce with changing market needs, ensuring that their teams are equipped with the skills required to drive future growth and innovation.

Navigating the evolving IT job market

The latest data from the Experis Tech Talent Outlook (ETTO) report shows hiring intentions within the Australian IT sector declined significantly throughout 2023, driven largely bya shift in the specialist skillsets required by major technologyemployers.1

While just 29 per cent of Australian employers expect to increase their headcount in the first quarter of 2024, this cooling in hiring intentions was not unexpected; in fact, it was anticipated after the record-high expectations observed in mid 2023, and reflects a reprioritisation of technology investments across various industries. 

This shift impacts the type and volume of IT talent required in the market. Large technology employers are now more cautiously evaluating priority projects for the new year in an approach that suggests a focus on strategic hiring aligned with specific organisational needs, rather than mass recruitment. Interestingly, this change is attributed more to the evolving priorities of major technology employers rather than a shortage of IT talent.

There are four key areas of interest that are influencing the demand for talent:

  1. Generative AI: generative artificial intelligence (AI) technologies, including advanced machine learning (ML) and natural language processing (NLP) models, are transforming how businesses operate. This trend is driving a high demand for roles in AI development, ethical AI governance, and application integration, as companies leverage these technologies for innovation, personalisation, and efficiency. Consequently, there's an increasing need for skilled professionals who can develop, manage, and ethically implement AI solutions.

  2. Automation: automation, underpinned by robotics and AI, is streamlining processes across various industries to replace manual work while enhancing efficiency and accuracy in tasks like data entry, customer service, and even decision-making. This has created a growing demand for professionals with expertise in robotics, process automation, and system integration, alongside those who can oversee and manage these processes.

  1. Data and analytics: the ability to analyse and derive insights from vast amounts of data is crucial for business decision-making and strategy. As data becomes more integral to business operations, proficiency in data analytics is becoming a sought-after skill. This trend is fuelling demand for more data scientists, analysts, and engineers who can handle big data, perform complex analyses, and communicate insights effectively.

  1. Cyber and digital security: the increased reliance on digital technology has elevated the importance of robust cybersecurity. Businesses are keenly aware of the risks posed by cyber threats and data breaches, leading to heightened demand for cybersecurity professionals. Roles in this field include cybersecurity analysts, engineers, ethical hackers, and compliance/governance specialists, with a focus on protecting organisational data, infrastructure, and digital assets. The trend emphasises the need for both technical skills in security and an understanding of regulatory requirements and risk management.

Hiring trends reflect shifting priorities

For technology leaders, these trends signal a need for more strategic workforce planning. The focus should be on acquiring skills that align with evolving technology priorities. As demand dynamics shift, businesses must adapt their hiring strategies to secure talent that can drive innovation and meet new market challenges.

In the broader industry context, these changes are likely to influence the overall demand levels for IT professionals. Companies may seek more specialised skills to support specific technological advancements or projects, which could lead to increased competition for niche talent, affecting salary expectations and job market dynamics.

It’s essential that organisations are aware of these changes and prepare their businesses to navigate the evolving landscape effectively. A strategic approach to talent acquisition and management will be crucial in maintaining competitiveness and driving growth in this evolving environment.